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20. 로빈후드, 최고 마케팅 책임자 고용/ Robinhood Hires Facebook’s Cryptocurrency Marketer As Its New CMO

by Just J.S. 2020. 8. 7.

https://www.forbes.com/sites/martyswant/2020/08/04/robinhood-hires-facebooks-cryptocurrency-marketer-as-its-new-cmo/#6a44dbdaf225

 

Christina Smedley, Robinhood's new CMO, was previously on marketing teams at Facebook and PayPal.  ROBINHOOD

 

Jinny 요약

Smedley, a former marketer of Facebook and Paypal joins Robinhood at a time of both growth and heightened regulatory scrutiny.

Between the first and second quarters of 2020, the company doubled revenues. However, after a 20-year-old committed suicide in June, members of Congress have questioned whether the company properly screens its 10 million users before allowing them to trade securities.

Smedley said. “With so much changing around us, building a brand enabling this sort of empowerment and connecting with our customers — especially those who can really thrive from it — is beyond exciting.”

Robinhood also has been building out a team to deal with regulatory issues by recruiting former employees of the Securities and Exchange Commission.

Julie 요약

Millenial-focused brokerage firm, Robinhood hires Christina Smedley as new chief marketing officer. She was a former marketer of Facebook and Paypal. 

Smedley joins Robinhood at a time of both growth and heightened regulatory scrutiny. The revenue of Robinhood grows fast in the first half of 2020. but there comes user's eligibility screening issues to trade securities because 20 year old trader committed suicide accidentally.

Robinhood expects her to bring humanity to financial and technology-based brands and to help Robinhood stand out in a competitive market that includes TD Ameritrade and Charles Schwab as well as Etrade. Robinhood also hired a former SEC commissioner Dan Gallagher as its new chief legal officer to deal with regulatory issues.

Julie 요약 by 구글 번역

밀레니얼 중심의 중개 회사인 Robinhood는 Christina Smedley를 새로운 최고 마케팅 책임자로 고용합니다. 그녀는 Facebook 및 Paypal의 전 마케팅 담당자였습니다.

Smedley는 성장과 규제 조사가 강화된 시기에 Robinhood에 합류했습니다. Robinhood의 수익은 2020년 상반기에 빠르게 증가하지만 20세의 고객이 거래 도중 우발적인 착각으로 자살했기 때문에 증권 거래에 대한 사용자의 자격 심사 문제가 발생했습니다.

Robinhood는 그녀가 금융 및 기술 기반 브랜드에 휴머니즘을 불어넣고 TD Ameritrade, Charles Schwab 및 Etrade를 포함하는 경쟁 시장에서 Robinhood가 눈에 띄는 데 도움이되기를 기대합니다. Robinhood는 또한 규제 문제를 처리하기 위해 새로운 최고 법률 책임자로 전 SEC 위원 Dan Gallagher를 고용했습니다.



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